3 Failproof Business Models a Novice Cannot Sink

(And 10 examples of businesses falling under them.)

Maria Nedeva
6 min readApr 25, 2022


Failproof business models and you still must put the work in.
Photo by Aman Upadhyay on Unsplash

Have you ever thought about starting a business?

Or invested directly in a business instead of meddling in the stock market?

Both are excellent ways to build sustainable wealth, reach your financial goals fast and, while making your money work for you, make the world a better place.

I have been thinking about building a business and have invested directly in two small, local businesses (I’ll tell you later how these investments penned out.)

But here is the thing: most of us would rather dream about it than start a business. Years later, we still work our soul-sucking jobs, bemoan the unfairness of life, and regret our wasted talents.

I understand.

I understand not only because I fall in the ‘dreamer’ camp but because I know the fear and doubt are backed by hard cold numbers.

According to the Bureau of Labour Statistics, nearly half of new businesses fail within the first five years, and 65% fail within the first ten years.

Overall, 90% of start-ups fail, and the top reason for failure is not investigating the market.

You are right to be apprehensive about jumping headfirst into starting a business.

But what if I tell you that there are business models that can help you brainstorm a business that has a much higher probability of success than the overall 10%?

I am not talking about blogging, online entrepreneurship and day trading.

I am talking about a more traditional business that makes in rigour what it lacks in sexiness.

Here are three business models to help you brainstorm a failproof business with a high probability of success. These can also help you select candidates for direct business investment — I used them to choose the two companies in which I invested.

Businesses Turning Trash into Value



Maria Nedeva

I help people in money trouble build wealth and never worry about money again. Creator of https://www.themoneyprinciple.com and author of Never Bet on Red.

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